Shortlisted alongside campaigns from Amazon, HarperCollins, Penguin and Bonnier and described by the judges as ‘smart and emotive’, we are delighted to hear that our Gaspard the Fox digital marketing campaign has been shortlisted for The FutureBook Campaign of the Year 2018.
Fi and Jane are joined by Radio 4 newsreader Zeb Soanes. Fi and Jane are dismayed by Zeb’s attempt to rehabilitate the urban fox with his children’s book, Gaspard the Fox, but are somewhat won over by adorable photos of the fox that inspired the book. Plus Zeb’s uncanny impressions of other well-known voices.
Speaking at Hay with the illustrator James Mayhew on the origins of the book, which tells the story of a bushy-tailed youngster who lives beside the Regent’s Canal in the Angel, Zeb Soanes explained how his loveable creature was based on a real urban fox.